Lauren Murdoch-Smith is a highly respected beauty director and brand consultant with deep-rooted expertise across the beauty industry. Currently Beauty Director at Wardrobe Icons, she previously spent a decade as Beauty Editor at British Vogue, where she honed her authority in beauty trends, luxury content, and editorial storytelling.

As a consultant, Lauren partners with leading beauty brands to provide strategic guidance, copywriting, and creative direction, blending editorial insight with brand-building expertise. Her ability to translate industry knowledge into compelling narratives has made her a trusted voice in both commercial and creative spaces.

In addition to her editorial and consultancy work, Lauren is an experienced host and speaker. She has led panels and appeared at high-profile events for brands such as Dyson, Garnier, Laura Mercier, Shark Beauty, Bio Sculpture, and Carolina Herrera offering audiences thoughtful commentary and valuable insights into the evolving world of beauty.